Aradhana is a global expert in the travel, tourism and hospitality industries. Her executive, entrepreneurial and board career spans over two decades, five continents and 75+ countries. She is currently the CEO of Aptamind, a private client advisory that advises governments and businesses on using tourism as a force for good and she is the former Managing Director of Tourism at NEOM which is the US$ 500 Billion land of the future in the Kingdom of Saudi Arabia. A sought-after Board Member she has an active portfolio of board roles which includes being the Chair of the Red Sea Advisory board in Saudi Arabia, Board Member of World Tourism Forum Lucerne in Switzerland as well as Board Member of the leisure arm of a multi asset holding company.
She speaks widely on sustainability and women in leadership and has participated in global policy discussions in United Nations bodies, the WEF as well as the G20. She has studied at Ecole Hotelier de Lausanne in Switzerland, Cornell University in US and INSEAD in France. As a board member she is singularly focused to ensure diversity, inclusion and equity is front and centre when it comes to decision making in tourism and beyond.